Lead Gen & Outreach Systems

Your next customers, found and contacted while you work.

We work out exactly who your best customers are, go and find more of them, and put every one into a live Google Sheet you own. Then we run the outreach across email and LinkedIn, with a person approving every message before it goes.

Leads · live Google SheetUpdating
  • Practice manager · BrisbaneVerified
  • Owner · trades · Gold CoastVerified
  • Ops lead · logistics · SydneyChecking
  • Duplicate of row 118Merged
  • Enterprise · outside your ICPSkipped
Sequence drafted · nothing sent yet
Day 1 · EmailDay 3 · LinkedInDay 6 · EmailDay 9 · NudgeReply · stop
Finding the right people

The list is built, not bought

Most lead lists are already stale the day you pay for them. We start from the customers you have and love, write down exactly what makes someone a good fit, and only let a person into your sheet once their details check out.

  • An ICP in plain words

    We write down who counts as a good lead and who does not, and you sign it off before a single name is collected.

  • Found, then verified

    Contacts come from public sources and data providers, and every email address is checked and every detail confirmed before the row appears.

  • No duplicates, no dead ends

    Each new row is matched against your CRM and the rest of the sheet, so nobody is approached twice and bounced addresses never make it through.

Ideal customer profileSigned off by Sarah
A good lead looks like this
  • Allied health clinics and small practices
  • Owner or practice manager
  • Queensland and northern New South Wales
  • Busy, but still taking new patients
  • Never contact: current clients, past enquiriesRule
Verified rows in your sheet

Illustrative only; your sheet fills at whatever pace your market allows.

Outreach & approvals

Sequenced across email and LinkedIn

One-off blasts get ignored, so each lead gets a short sequence instead: an email, a LinkedIn note a few days later, a polite nudge. Every message is drafted for you first and waits in a queue until a person releases it.

  • Drafts you approve

    You see the exact words going to the exact person and can edit, hold or bin them. Nothing is sent until someone on your side says yes.

  • Replies go straight to a human

    The moment a lead answers, their sequence stops and the conversation is handed to you or your team, never answered by a bot.

  • Written back to your CRM

    Sends, replies and outcomes are logged to the sheet and your CRM as they happen, so the pipeline reads as one story in one place.

Outreach · approval queueWaiting on you
Day Eight OutreachTwelve leads cleared verification. Sequence drafted: email today, LinkedIn note Thursday.
Read me the email going to the practice managers.
Day Eight OutreachHere it is, word for word. Nothing sends until you approve it.
Approval queue12 / 12 draftedHeld until Sarah approves. Nothing has left the building.

What you actually get

A lead engine you own outright: your sheet, your CRM, your words, and your sign-off on every message that leaves.

The sheet is yours

Leads land in a Google Sheet on your own Drive: sortable, exportable and yours to keep, whether we keep working together or not.

Written the way you talk

We draft the sequences from the way you already speak to customers, then edit them with you until they sound like you and not a template.

Deliverability comes first

A separate sending domain, warm-up before volume, sensible daily limits and an instant stop for anyone who asks out, so your everyday email keeps landing.

Every one of them is built the same way, and runs the same way: a human approves every action before it happens.

Let’s find your next customers.

Book a free 30-minute discovery call. Bring three customers you would happily clone and we will map the profile, the sources and the sequence on the call, with a human approving every message before it goes out.